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Introduction to Advocacy

Renowned anthropologist Margaret Mead once said, "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."

Individuals have certainly made a world of difference for animals. The vision, courage, and tenacity of those devoted to ending animal abuse have led to dramatic changes in the way society views and treats animals.

True, we have a long way to go before all animals are granted the respect and kindness they deserve. But the gains animal advocates have already made are by no means inconsequential. Many companies no longer test their products on animals; veganism and vegetarianism are on the rise; the cruel "sport" of hunting is quickly losing favor; wearing fur is no longer considered fashionable by most in society; and the shocking plight of animals in circuses, on factory farms, and in laboratories has been exposed to the light of day. These momentous events would not have been possible without the efforts of thoughtful, committed citizens like you.

Whether you write letters to lawmakers to express your concern about animals, hold up a sign at a circus protest, or distribute literature about animal suffering at your state fair, know that you are improving the lives of animals.

Both seasoned and novice activists often ask us how they can get more directly involved in animal protection. To help strengthen our collective efforts, we here offer our Advocacy 101, a user-friendly manual for letter writing, working with media, broadening your base of support, and mobilizing others. We hope this guide will inspire you to continue your work on behalf of animals, give you fresh ideas for bringing about change, and assist you with your efforts. Born Free USA — and of course, the animals — appreciates your determination to make our world a better place for all living beings.

Learn about Legislative Activism »