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Born Free USA Blog
Adam M Roberts

Born Free USA Blog

by Adam M Roberts,
Chief Executive Officer


When it comes to animals, Adam Roberts not only talks the talk, but also walks the walk. Since beginning his animal advocacy career in Washington, D.C. in 1991, Adam's ambition, tireless involvement, and profound knowledge of conservation and wildlife issues have cemented him as a go-to voice for protecting animals — and he has elevated Born Free USA to the respected and impactful organization that we know today. Adam's compassionate, informed, and forward-thinking blogs will surely motivate you to join us in our fight to Keep Wildlife in the Wild.

Our Future Activists: A Tiger, Noah’s Ark and a Menagerie of Support

Published 06/29/11

Inspiring: Three years ago, a happenstance encounter at the wedding of a mutual friend allowed me to meet Tiger Darrow, a talented young singer/songwriter from Dallas who will, I firmly believe, have the music world on its knees quite soon. After that meeting, Tiger was inspired to write a single, “Beautiful Release,” that is available for download on iTunes. She gives all proceeds from that song to Born Free.

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The Death of Elson, a Rocky Mountain Low

Published 06/09/11

Last month, Elson a captive African lion died during a dental procedure at the Cheyenne Mountain Zoo in Colorado Springs, Colo. He was 16 years old and had been at the zoo since about 1996. The local newspaper, the Gazette, ran a story about the death and prompted sentimental online comments such as this one:

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From California to Seoul, Cities Demand Fur-Free Fashion

Published 05/24/11

Lights, cameras, roll out the compassion! On May 17, the West Hollywood City Council unanimously voted to become the nation’s first city to ban the sale of fur apparel. This is big news for fur-bearing animals and for the millions of people who know in their hearts and minds that “fur fashion” is a cruel fraud.

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Why We Ask for Your Support

Published 05/11/11

Fundraising for our charitable mission — to Keep Wildlife in the Wild — is not easy. These remain challenging economic times as we emerge from global recession, and there are surely many organizations soliciting support from compassionate Americans. But if we don’t raise money, we can’t save animals. We can’t fulfill our mission, our vision, of a more compassionate America.

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Hit Film ‘Rio’ Soars with a Compassionate Message about Birds

Published 05/05/11

Every now and then, a hit movie has a positive message about animals that has the potential to resonate with the general public and inspire millions of people to adopt a gentler, more compassionate approach toward all creatures. “Rio” is such a film.

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Technology Might Have Redeemed 'Water for Elephants'

Published 04/28/11

This May sees the release of the film adaptation of the best-selling novel "Water for Elephants," starring Robert Pattinson and Reece Witherspoon. While we acknowledge that the film touches on cruelty toward animals in circuses, we are extremely disappointed that the producers did not take the book’s core message to heart and make the compassionate decision not to use trained wild animals in the film.

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Putting Lives on the Line to Save Wildlife

Published 04/14/11

Last week, my friend and colleague, Ofir Driori of the Last Great Ape Organization, received the Future for Nature award in The Netherlands for his outstanding efforts in protecting wild animals .

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The Wisdom (or Not) of Bob Parsons

Published 04/06/11

Bob Parsons – business guru or Neanderthal?

It’s a question that’s divided the country for the past few days ever since Bob’s personal poverty-reduction mission to Zimbabwe (which involved shooting an elephant) hit the headlines.

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