Since the main threats to wildlife result from human activities, it is vital to understand human/environmental interaction to address these threats. Conserving species relies heavily on changes in human behavior. It also requires that people in different disciplines, such as educators, policy makers, law enforcement agents, and scientists, work together efficiently and productively. Effective communication across disciplines is, therefore, an absolute imperative.[teaserbreak]
Local experts must be able to express their needs; scientists must share their research findings; and law enforcement officials must convey their capacity limitations. Unfortunately, people in different fields often seem to work in silos, with very limited interdisciplinary communication. Bridging these gaps is important, especially if we are to save threatened and endangered species.
Although I am relatively new to the wildlife conservation field, I have learned a few techniques that are useful when communicating with people in different professions.
Understand others’ perspectives. People from different disciplines have different needs, concerns, opinions, interests, and expectations. Therefore, it is important to acknowledge those differences and see others’ points of view. Many conservation efforts currently address not only the scientific need to conserve a species, but also the needs of local communities. For example, many conservation initiatives in developing countries address poverty and lack of access to education, in addition to the specific issues facing local wildlife.
Be aware of cultural expectations and differences. This awareness is very important when working internationally because it facilitates the development of quality partnerships. The work we do for the Convention on International Trade on Endangered Species of Wild Fauna and Flora (CITES) is on a global scale. When it comes to addressing key international issues, such as the ivory trade, we need the cooperation of many global actors: local communities living alongside elephants in Africa; border patrol agents in many countries; the police in countries of import, like China; and legislators in the U.S., who work to ban the sale of ivory. Being sensitive to different cultures can help build respect and support abroad.
Present information in a way that can be easily understood. The use of technical jargon can cause confusion; using simple words, charts, and even pictures can more easily—and effectively—get the message across. For example, our ivory infographic uses maps and images to make the various numbers and statistics associated with the ivory trade more powerful and meaningful.
Provide examples or stories that the other person can relate to. Telling personal stories is a great way to help others understand bigger picture issues. It can also help establish a special, emotional connection with others. For example, the Born Free USA Blog provides the opportunity for our team to share individual stories and perspectives with the general public, and thereby build a greater personal connection.
Make recommendations based on others’ interests and values. When providing solutions to certain challenges facing animals, it is important to provide recommendations that also benefit human communities. For instance, when conservationists recommended the construction of lion-proof bomas around the Amboseli National Park in Kenya, it was not just to protect the lions from hunting, but also to protect the farmers’ crops and livestock from lions. This solution benefited all parties—lions, conservationists, and farmers.
Conservationists have to become more involved in community engagement, policy-making procedures, education, and capacity-building to ensure that environmental and animal welfare concerns are addressed. Successful conservation of imperiled species requires a multi-disciplinary approach; therefore, effective communication is essential to fostering collaboration between all partners involved. While communicating across disciplines has many challenges, these efforts are necessary to protect the animals on our planet. After all, we’re all in this together! Become the voice of compassionate conservation with us, and together we can help save threatened and endangered species and halt their march toward extinction.
Keep Wildlife in the Wild,
