Born Free USA and Respect for Animals just completed a landmark investigation inside the world of fur trapping. We uncovered for the first time in more than a decade the shocking cruelty and brutality involved in the trapping of wild animals for the fur trade. Born Free USA is using this groundbreaking investigation to shed light on a horrific, highly unregulated, inhumane and dangerous industry. Consumers, retailers and policy makers are all equally responsible for ending this barbaric and unnecessary cruelty by refusing to buy or sell fur and by pushing for and passing stronger regulations and prohibitions on the trapping of animals for their fur.