​Securing a future for animals presents a formidable challenge.

Across the globe, 1 million animal and plant species could face extinction by the close of the century largely due to human activities.

In the United States, a pervasive perception of animals as commodities and sources of entertainment still exists, along with the false notion that keeping animals in captivity aids in wildlife conservation. ​We are also confronted with the repercussions of human exploitation, such as the killing of apex predators and animals deemed to be a nuisance. Legal safeguards for animals are scarce, and even where they exist, enforcement often proves ineffective, under-resourced, or nearly impossible.​

The upcoming decade represents a crucial, and perhaps final, chance to reverse environmental decline and avoid a mass extinction event on our planet.​

Born Free USA’s Three Year Strategic Roadmap provides a way forward to address these challenges.

Born Free USA’s Three Year Strategic Roadmap is an ambitious plan composed of three programmatic pillars, which seeks to address the problems facing wildlife and the natural world and guide our mission to advance a world of peaceful co-existence between humans and wildlife.