Born Free has worked for years under the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) to call attention to the plight of cheetahs. CITES approved a number of recommendations designed to improve law enforcement to stop the trade in cheetahs, including the development of a “cheetah tool kit” to make it easier to stop illegal trade, as well as measures focused on where to place confiscated live cheetahs. In 2016, Born Free USA helped secure recommendations on the long-term conservation of cheetahs, including efforts to stop their illegal trade.